JUICE Blog
Answering the Call: What Our Smartphone Behavior Can Tell Us

The way we use our mobile phones is constantly evolving. And differs dramatically across the generations. Bob Palmer discusses the brave new frontier of marketing and advertising in the mobile technology space.

JUICE Pharma Worldwide and the Digital Health Coalition present the 2014 Best of the Best Mobile Websites

Digital health industry experts share their findings on best mobile website practices for consumers and healthcare professionals. Download the 2 key reports here.

Missed This Year’s ASCO? Our Downloadable Report Captures All the Essential Highlights

This year’s annual ASCO meeting celebrated the event’s 50th birthday. Our downloadable report, written by Florian Brey, MD, Medical Director, captures the experience of attending the event, focusing on the latest practice-changing and cutting-edge science in oncology.

A Shot of JUICE: Announcing the Opening of Our San Francisco Location

At JUICE, we have a distinct philosophy and a truly unique offering. And now, feet-on-the-ground accessibility on the West Coast. Founding partner, Lynn Macrone, shares the vision for our new location in San Francisco.

Why my $5 Kickstarter pledge was a great investment

The success or failure of Kickstarter projects is dependent on how well information is presented. Looking through their site, I was reminded of 4 best practices all of us in communications should keep top-of-mind.

JUICE is in the News and Making News: See All Our 2014 Published Articles

What are the year’s biggest trends? How do you come up with the big idea? If it’s a topic that affects health and wellness, JUICE has an opinion. Read all our editorials that have appeared in leading pharma pubs and websites in 2014.

A Shot of JUICE: Exploring the Role of Decision Science at The Future of Consumer Intelligence Conference

How can we get to know our customers better? That’s what the FOCI Conference is all about—exploring innovative ways to gain a deeper understanding of people and why they do the things they do.

Chef: A Film at the Intersection of Food and Technology

Chef—Learn about the power of social media and laugh along the way!

Fall Down to Get Ahead? Failure May Be a Catalyst for Success.

Do you have a “fixed” or a “growth” mindset?  Your behavior or how you cope with criticism could serve as a clue. Find out how learning to tolerate failure can help you reach your full potential.

Apple’s New Health Platform—3 Core Considerations for Your App

Apple’s new Health Kit raises the bar on wearable technology, but will your apps have the right aptitude? Learn 3 best practices from Alec Pollak, VP, Director of User Experience and Content Marketing.

A Shot of JUICE: World Orphan Drug Congress Brings Together Passionate Advocates

As expected, this annual gathering of highly committed advocates and experts generated numerous inspiring insights and new ideas. Florian Brey, MD, Medical Director, has written a downloadable report covering all the essential takeaways. You won’t want to miss it.

3 Rock-Solid Tips for Boosting Your Creativity

In this business, it’s one of the toughest things we do—come up with the Big Idea. While there are no surefire ways to make creativity happen, a few rock-solid tips can rejuvenate our thinking.

Point-and-Shoot Memories: Are we experiencing less and recording more?

The pervasiveness of Smartphone cameras and social sharing is fundamentally changing the way we interact with the world around us and even how we form memories. Citing evidence from Hollywood and controlled studies, Robert Palmer discusses this theory.

A Shot of JUICE: Action-Packed Highlights From Innovation Expo 2014

Missed this year’s exhibition? Not to worry. We videotaped highlights of the day and some quick elevator speeches of the exhibitors who showcased their ideas. Take a look.

Jellyfish, Tigers, and Star Wars! Our Kids Will Want to Come to Work Everyday!

Check out our footage from Take Our Daughters and Sons to Work Day, when we gave JUICE's kids a look at what we do as marketers as well as the emerging (and fun) technologies we use.

JUICE Video Studio Presents: Bond. Brian Scott McFadden Bond

Go behind the scenes to our in-house studio shoot with the multitalented, soon-to-be extremely famous, Brian Scott McFadden.

SXSW 2014: There’s Something Going On Here… But I Can’t Quite Put My Finger On It

In her journey to the center of a digital mecca, Edie Weiser, SVP, Strategic Planning/Business Development, confesses what it’s like to walk among digital visionaries as a self-proclaimed “non-techie."

 

SXSW 2014: Six Secrets to Building an Iconic Brand, Revealed

What does it take to turn a buyer into a believer? Devin Tietz, VP, Account Supervisor, shares 6 tricks of the trade for creating an iconic brand today.

A Shot of JUICE: Our Innovation Expo is Back and Better Than Ever

We’re gearing up to host some of the today’s most forward-thinking ideators, new technology experts, and innovative start-ups. And if that’s not enough high-tech lingo to get you psyched about what’s going on at our offices, nothing will! 

And The Manny Goes To…

That’s right, I said, “content marketing and pharma,” in the same sentence. Deb Strober, SVP, Group Creative Director shares thoughts from an evening at the 2014 Manny Awards.

 

The JUICE blog is brought to you by JUICE Pharma Worldwide, offering insights into the world of marketing for healthcare, wellness, and pharmaceuticals. 


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